About me
About me
I specialise in combining SEO and PPC for maximum impact. Passionate about enhancing search visibility, boosting revenue, and connecting with the right customers through integrated digital marketing strategies.
With a Business degree and a Master’s in Digital Marketing Strategy, I bring over five years of experience from agencies and consulting roles. Currently, I lead SEO initiatives at an award-winning agency, crafting strategies for hotels in Ireland, the UK, and the US to achieve sustainable, long-term growth by aligning marketing with business goals and user needs.
Resume
Education
Munster Technological University, Cork - Ireland
MSc Digital Marketing Strategy - NFQ Level 9
Sep 2022
Universidade Paulista, Santos - Brazil
Bachelor of Business - NFQ Level 7
Dec 2015
ITESM Instituto Tecnológico de Estudios Superiores de Monterrey - Querétaro, México
International Studies Program
Aug 2013
Certificates
Google Analytics Certification
Google Ads Search Certification
GA4 For SEO, SEMrush
Tag Manager Essentials, Loves Data
Introduction to Web Design and Development, Linkedin Learning
Skills
Search Engine Optimisation (SEO)
Pay Per Click (PPC)
Keyword Research
Basic knowledge of HTML, CSS, JavaScript
Google Analytics
Google Tag Manager
Google Ads
Google Search Console
Looker Studio
SEMRush
Ahrefs
Screaming Frog
Languages
English (Fluent)
Portuguese (Native)
Spanish (Fluent)
Experience
SHR Group an Access Company
SEO Specialist
Mar 2024 - Present
Drove a 71% increase in organic traffic (Q1 2023 vs. Q1 2024) for a 4-Star Luxury Resort in Northern Ireland, securing first-page rankings for high-volume terms like "resort hotel" and "spa hotels northern ireland".
Developing and executed SEO strategies based on market analysis and keyword research.
Providing monthly reports highlighting growth and areas in need of improvement.
Communicating SEO practices, content recommendations, product features, and support internally.
SEO Executive
Feb 2023 - Mar 2024
Increased average Semrush site health score to 95% across all portfolio websites (industry average: 77%), ensuring an optimal technical SEO foundation for organic growth.
Implemented standardised reporting for digital efforts across multiple media channels, streamlining data analysis and generating actionable insights for improved campaign performance.
Executed SEO functions such as keyword research, and site audits
Managed organic SEO campaigns for 70+ clients, resulting in significant improvements in organic traffic and keyword rankings.
Freelance
PPC & SEO Consultant
Sep 2020 - Present
SEO consulting and Content Strategy
Keyword research
Tracking and reporting
On-Page Optimisation
Content Gap Analysis
Competitive Analysis
Technical SEO Audits
Content Creation
PPC Strategy
Creating and optimising paid search campaigns
Monitoring key metrics for paid search campaigns
Reporting campaign performance
Achieved explosive organic growth, increasing website traffic from 0 to over 44,200 monthly impressions within 8 months, securing first-page Google rankings for higher volume terms such as “laser hair removal dublin”, driving high-quality traffic to the clinic's website.
Managed highly successful paid search campaigns, generating a positive return on investment (ROI). Increased click-through rate (CTR) to 9.27% and significantly reduced cost-per-acquisition (CPA) by 94%.
Student Campus English School
Sales and Marketing Advisor
Jun 2019 - Aug 2020
Built and managed a strong sales pipeline, resulting in exceeding monthly sales goals.
Recruited new partners from different markets (B2B sales), increasing partners portfolio by 45%.
Created an email marketing campaign strategy that improved the open rates by 58% within 60 days.
IPB Travel Agency
Operations Supervisor
Mar 2016 - Sep 2018
Streamlined operations for educational institutions and accommodation bookings abroad, managing high reservation volumes.
Performed a variety of administrative and financial tasks, and supported the sales team with product information.