Rapid growth for Movmore Clinic in Organic Traffic

Through targeted SEO and Content Marketing strategies, Movmore Clinic achieved over 496k impressions in the first year and first-page rankings for key terms like "laser hair removal dublin prices," driving high-quality traffic and boosting their online presence.

Client

MovMore is a leading aesthetic clinic in Dublin, that offers a comprehensive range of services, including skin and body treatments, injectables, massage therapy, pilates and laser hair removal. With a team of highly skilled and dedicated professionals, MovMore is committed to providing the highest standard of care, modern amenities and the most effective treatment options available.

Challenge

When I started working with the Movmore Aesthetic Clinic, they had recently completed a website migration, but SEO was not integrated into the process.

They had lost their existing organic rankings, had minimal digital brand visibility, lacked website data analytics, and did not have an internal marketing team for strategy or website management.

After the migration, Movmore struggled to achieve rankings for the key search terms critical to their business, managing to rank only for branded searches. This limited organic visibility led to an over-reliance on social media strategies to attract bookings.

With a website that was neither optimized for SEO nor engaging in terms of content and user experience, Movmore's primary challenge was to boost organic visibility for non-branded search terms related to "Laser Hair Removal and Body & Skin Care Treatments" on Google. The objective was to establish the brand's authority and communicate the quality of its services effectively to both search engines and potential customers.